A Hotel Sales and Marketing Manager is a key leadership position within a hotel or hospitality establishment. They are responsible for developing and implementing strategies to drive revenue, increase occupancy rates, and enhance the hotel’s brand and reputation.

Hotel sales and marketing manager job description

Hotel General Manager job description

Main responsibilities

Cooperate with other departments in the hotel to create an exceptional Guest experience and build strong, comprehensive sales programs.
Develop and maintain a regular pattern of sales calls, meeting with principals of target market.
Develops and maintains contact with business generators, meeting and convention planners, visitor/convention bureau, travel agents, tour operators, airlines, corporate accounts, Government Departments and other producers closely allied to resort business.
Sells to existing and prospective customers considering goals set forth in the sales strategy, negotiating optimum rate for the benefit of the business.
Assesses sales and marketing data. Assists in the evaluation of sales and marketing activities.
Analyses sales mix and likely impact on hotel goals.
Execute advertising/creative briefs in a timely manner.
Develop customer accounts and travel within the local area to drive business into the specific hotel and to increase market/customer share in all revenue streams.
Develop and implement creative local marketing channels, including social media channels. Attend Sales events, as required.
Negotiate room rates/packages with corporate clients.
Answer customer queries in a prompt and professional manner.
Manage brand compliance for the hotel to grow the equity of the hotel and outlet brands and the brand equity across all channels.
Manage all marketing/promotional/sales collateral development/production both on and off line Communications / Public Relations.
Manage a fully integrated communications calendar for the resort around events, food and beverage, public holidays, need periods.
Ensure all visual and written communication (internal/external, offline/online) is fully aligned with the hotels positioning and brand.
Perform other duties as may be assigned.

Requirements

Education: Business Administration, Marketing, Hotel Management or related field.
Certification: Bachelor’s degree.
Experience: Minimum 2 year experiences as the same position at 4/5star hotel/resort.
Other: Hard working, be honest, active in work as well as ready to work under high pressure. Management skills.
Ability to communicate fluently in English language, both verbally and in writing.

A Hotel Sales & Marketing Manager plays a pivotal role in the success of a hotel by driving revenue, building relationships, and creating a positive brand image. Their efforts are essential for the growth and profitability of the establishment.

How to become a good hotel sales and marketing manager

Becoming a successful Hotel Sales and Marketing manager requires a combination of education, skills, experience, and personal qualities. Here are the steps to help you become proficient in this role:

Education and Qualifications:
- Obtain a relevant bachelor’s degree: Consider pursuing a degree in Marketing, Business Administration, Hospitality Management, or a related field. A Master’s degree in a similar discipline can also be beneficial for career advancement.
- Attend workshops and courses: Stay updated on industry trends, digital marketing, revenue management, and sales techniques through workshops, seminars, and online courses.
Gain Experience:
- Start at the ground level: Many professionals in this field begin their careers in entry-level positions in hotels or in sales and marketing roles to gain hands-on experience.
- Progress through the ranks: Work your way up by taking on increasing responsibilities in the hotel industry, such as Sales Manager, Marketing Coordinator, or Assistant Director positions.
Develop Key Skills:
- Sales Skills: Build strong negotiation, presentation, and relationship-building skills. Be able to identify and convert leads into bookings.
- Marketing Expertise: Learn the principles of marketing, including digital marketing, branding, and advertising strategies.
- Revenue Management: Understand pricing strategies, revenue optimization techniques, and yield management.
- Leadership Abilities: Develop leadership and team management skills to effectively lead your sales and marketing team.
- Analytical Skills: Be proficient in data analysis to make informed decisions based on market trends and performance metrics.
- Communication Skills: Enhance your written and verbal communication skills for effective collaboration and client relations.
Networking:
- Attend industry events and conferences: Network with professionals in the hospitality and travel industry to build connections and stay informed about industry trends.
- Join professional associations: Consider joining organizations like HSMAI (Hospitality Sales and Marketing Association International) to access resources and networking opportunities.
Stay Informed and Innovative:
- Keep up with industry trends: The hotel industry is ever-evolving. Stay informed about emerging trends, technologies, and consumer preferences.
- Embrace digital marketing: Given the importance of online presence, stay updated on the latest digital marketing tools, social media platforms, and SEO techniques.
Demonstrate Results:
- Showcase your ability to drive revenue and increase occupancy rates through your past accomplishments and successful marketing campaigns.
- Use data and metrics to demonstrate the impact of your strategies on the hotel’s bottom line.
Continuous Improvement:
- Seek feedback and self-assessment: Continuously evaluate your performance and seek feedback from peers and superiors to identify areas for improvement.
- Adaptability: Be open to change and adapt to evolving market conditions.
Leadership and Team Building:
- Develop strong leadership qualities to inspire and motivate your team to achieve common goals.
- Encourage a collaborative and creative work environment.
Ethical Conduct:
- Maintain high ethical standards in all your dealings to build trust and credibility with clients, partners, and colleagues.
Career Progression:
- Work towards progressively senior roles, such as Director of Sales and Marketing or Vice President of Sales and Marketing, as you gain experience and demonstrate your leadership and results-oriented skills.

Becoming a successful Hotel Sales and Marketing Manager requires a combination of education, skills, experience, networking, and a commitment to continuous improvement. It’s a dynamic field that rewards creativity, adaptability, and a deep understanding of the hospitality industry.