Sale & Marketing Manager job description


The main responsibilities of Sale & Marketing Manager are to manage sales staff, maintain and develop the hotel business.

Sale & Marketing Manager job description
Sale & Marketing Manager job description

Main responsibilities

  • Cooperate with other departments in the hotel to create an exceptional Guest experience and build strong, comprehensive sales programs.
  • Develop and maintain a regular pattern of sales calls, meeting with principals of target market.
  • Develops and maintains contact with business generators, meeting and convention planners, visitor/convention bureau, travel agents, tour operators, airlines, corporate accounts, Government Departments and other producers closely allied to resort business.
  • Sells to existing and prospective customers considering goals set forth in the sales strategy, negotiating optimum rate for the benefit of the business.
  • Assesses sales and marketing data. Assists in the evaluation of sales and marketing activities.
  • Analyses sales mix and likely impact on hotel goals.
  • Execute advertising/creative briefs in a timely manner.
  • Develop customer accounts and travel within the local area to drive business into the specific hotel and to increase market/customer share in all revenue streams.
  • Develop and implement creative local marketing channels, including social media channels. Attend Sales events, as required.
  • Negotiate room rates/packages with corporate clients.
  • Answer customer queries in a prompt and professional manner.
  • Manage brand compliance for the hotel to grow the equity of the hotel and outlet brands and the brand equity across all channels.
  • Manage all marketing/promotional/sales collateral development/production both on and off line Communications / Public Relations.
  • Manage a fully integrated communications calendar for the resort around events, food and beverage, public holidays, need periods.
  • Ensure all visual and written communication (internal/external, offline/online) is fully aligned with the hotels positioning and brand.
  • Perform other duties as may be assigned.
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Requirements

  • Education: Business Administration, Marketing, Hotel Management or related field.
  • Certification: Bachelor’s degree.
  • Experience: Minimum 2 year experiences as the same position at 4/5star hotel/resort.
  • Other:  Hard working, be honest, active in work as well as ready to work under high pressure. Management skills.
  • Ability to communicate fluently in English language, both verbally and in writing.

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